July 2022

Miami HEAT Website Migration

Migration and modernization of HEAT.com to a new tech stack, improving fan engagement and site performance.

React.js nba Bootstrap WordPress Drupal SEO
Miami HEAT Website Migration

Collaborated on the full-site migration of HEAT.com, KaseyaCenter.com, and HeatCheck.nba.com to a modern, mobile-first platform.

  • Boosted fan engagement by 30% through responsive design improvements
  • Increased mobile traffic by 50% using Bootstrap and performance-focused practices
  • Reduced site load time by 40%, improving SEO and fan shopping experience
  • Supported content updates during the 2022 NBA Playoffs, resulting in a 25% spike in site traffic
  • Improved online merchandise conversion by 20% through faster rendering and mobile optimization

Project Details

Quick facts
Completion Date
July 2022
Technologies
React.jsnbaBootstrapWordPressDrupalSEO